As you know from one of my posts yesterday, I am a speaker at the 14th Annual Millennium Music Conference in Harrisburg, PA. Since I am a speaker I am listed on the site with links to my sites and contact info and I wanted to share one of the best music marketing efforts I have seen in a while from a band showcasing at the conference….

Here is the email I received from them (I added the picture from their myspace…)

——————————————————————————————

Greetings,
This message is intended for Jai Hutcherson.

I noticed you on the list of Speakers / Mentors @ MMC14 in Feb 2010 and wanted to take this time to extend a personal invite to see our band MADRONE perform.

We’re a progressive rock band out or Roanoke Va, often compared to the band TOOL. We recently have been privileged to share the stage with Halestorm, Hoobastank, Theory of a Deadman and many more.

Complete Bio: www.sonicbids.com/madrone
Other Link: www.myspace.com/madrone

We’ll be releasing new high quality recordings early 2010. Our featured single on the upcoming EP is called Daybreak and currently in the hands of Freddie Fabbri (Cage Rattle & Breaking Benjamin) and Dave Brenner from Theory of a Deadman for review. If possible we would love to hand you a copy at MMC14 for perhaps your feedback in the future.

Showcase info:
Saturday February 20th 2010
Set Time (12:30am)
Pints (Formally Tara Station)
25 South 4th St. Harrisonburg Pa. 17101

Since it’s a late set we wanted to give you plenty of notice but understand if your unable to attend. However if you do find you can, we would very much enjoy your company.

Thanks for your time and Happy New Year!

Regards,
Greg Escoe
703.489.9317
Madrone Manager
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Why am I sharing this with you…..

Just look at it. This is what it is all about. This is a great first contact communication; it has all the details needed for me to find out more about the band, it teases with a description of the bands sound compared to a major, it offers… not pushes their new cd to me for review, it gives me contact information, it drops some name acts they have been able to perform with and network with letting me know that they are out there working for themselves as well as reaching out to industry professionals trying to make a name, and it is not just another “Hey, we are the next big thing… go to our myspace page and wee why you want to sign us ….” as I get too, too often!

Look at the letter, study the letter, and realize – this letter got my attention, made me want to learn more about them, made me click on the links to visit their profiles, and made me want to go see them when I am at the conference! THIS EMAIL GOT MY ATTENTION! Not because it said a certain thing…. but because it said what it needed to without being full of crap, hype, or smoke and mirrors. It was professional, gave details, and sparked interest. This is a great template for any artist, musician, band, producer, r record label trying to reach out to industry professionals and get noticed – trust me, I don’t see letters composed this well very often and when I, and my industry friends, receive a letter this good we sit up and take notice…. FYI – this is part of that “IT” factor that is needed to succeed in the music industry!

OK, now, as most of you know that read my blog – myspace  has that little widget called “demand it” that artists place on their profile to get people from all over the world to “demand” they do a show in hometown’s…. Madrone, as they should to keep the buzz moving, has placed one on their profile page. Here is what I need form everyone reading this blog…. and you know, I do not ask for much, very often, from my readers…. I want you to click on the “Demand It” banner below and “Demand” Madrone to play a show in your city…. and then when they do, GO TO THE SHOW. I don’t care if you are into hip hop, rock, country, christian, R&B, or whatever…. if you listen to this band you will feel the music, like the vibe, and appreciate the music of another genre…. so get off the “genre specific high road” and listen to them to appreciate what they offer to their genre and then demand them…. if you do, karma  will do the same for you when you need it in your journey to the top…

View all Dallas events on Eventful

I hope to see a lot of emails like this from all my readers in the future!

For more ways to create awareness like this example check out “The Ultimate Online Awareness Campaign”

Peace,
Jai
“Love the MUSIC in Yourself, Not Yourself in the MUSIC!”
www.JaiHutcherson.com

Hey People….

If you live on the East Coast – Or anywhere and feel like a really cool vacation… Don’t miss the 14th Annual Millennium Music Conference in Harrisburg, PA – Feb. 18th – 21st, 2010. This is a really cool conference that has been happening long enough that they got it going on. These folks know how to put together a City wide event that spans four days, 25 hot clubs, 250 original artists, music industry pros sharing their knowledge, tips, tricks, and techniques for succeeding in the music industry , and a whole lot more.

This is not just another conference…. this is an event not to be missed. I have been asked to be a speaker and am very excited to be a part of this legendary music conference! I would love to as many of my readers/followers at the event so we can network face to face, swap ideas and experiences, and help each other grow our network of contacts.

Go to my website www.JaiHutcherson.com and click on the link for the Millennium Music Conference to get more information!!!!

Peace,
Jai
“Love the MUSIC in Yourself, Not Yourself in the MUSIC!”

Hey Folks….

Going into 2010, as you think about your goals, create your plans for reaching those goals, and start acting on those plans – who is your biggest competition while marketing your music in 2010? Is it the local band, artist, producer, or record label down the street, the regional independent touring around your market, or maybe the international major labels that are buying up all the air time on video broadcast stations, radio, and ad spaces in magazines? It’s none of these!!!

Wait for it….. It’s Coming….. Hold on…..

IT’S YOU!!!

Yup, you are your biggest competition in 2010 while trying to push your music to the masses. There is not one person or organization in the entire world that can hurt or help you more than you can. You have the power to make or break your career with every decision you make…. Notice, I didn’t say action you take, move you make, or marketing strategy you try… I said; “with every decision you make!”

Being in the music industry takes total and complete commitment, guts, and willpower. Everything that you can do to get ahead starts with a decision. Here is the definition of decision: “a determination arrived at after consideration, a report of a conclusion, promptness and firmness in deciding.”

You are your biggest music marketing competition in 2010 because only you can give yourself or take away from yourself the power to make firm decisions about what you are going to do to get your music in the hands of potential fans. It does not matter what other artists, bands, producers, or record labels are doing. It doesn’t matter how much buzz others are getting for their music. But most of all, it does not matter if you are keeping up with others actions or not.

There are more than enough potential music fans in the world that you can have as large a fan base as you want. THE WORLD – Yes, I said world… The internet is upon us…strongly! You have the power to gain fans from anywhere in the world if you make the decision to do so. You have the power to book as many live gigs as you want, get your music reviewed by as many magazines as you decide, and get your music on as many radio stations as you take action to do so.

Notice again, I am not saying you are ready to be on the radio, doing live shows, or getting your music reviewed by magazines. No, I am saying you have the power within you to get to the point that these organizations will want your music. You have to make the decision that you will do what it takes, no matter what that may be, to get your music in the places it needs to be to sell more units allowing you to make your living in the music industry. You may in fact be creating music that sucks! I hate to say it, because I know as a creative type myself that you may not like to hear it. But it is important to realize that you have to make a decision that you either want to make music that you and your mom likes or you have to create music that will help you reach your goals. I am in no way saying change who you are…. there is absolutely no need for that…. but I am saying you have to make the decision to listen to what your potential fans are saying…. or not saying… and take the action needed to reach your decision.

You are your competition! That is very worthy of being repeated many, many times. Only you have the power to make the decision to act upon your dreams of being the next superstar. Only you have the decision to get up every day and market your music to the world to reach your goals. Only you have the ability to follow through with what you start and have solid commitment. Only you have the power to make decisions and then use guts to see them through. Only you can do none of these things, make no decisions, and watch your career fade away…. then look back and say, “well, I WANTED to be in the music industry.” as you sit at your 9 to 5 job behind your desk answering phones….

There is a huge difference between wanting to do something and making the decision to act. Refer back tot he definition. If you decide to do something you have determination to follow through no matter how hard, how boring, or how much work it takes… you are committed. Wanting something means it would be nice if you received it – freely, without work, determination, or commitment. Another word for decision in my mind is NEED. A decision is a need. Meaning is you decide to do something, then you need to do it, not want to do it, or maybe will do it – YOU NEED TO DO IT!

OK, this has been your music marketing motivational minute….by Jai. Take it for what you will… or decide to join the music industry; committed, decided, firm, activated, and with guts. You will need all these things if you are going to reach your goals!

Learn how to create an action plan to reach your music marketing goals!

Peace,
Jai
“Love the MUSIC in Yourself, Not Yourself in the MUSIC!”

Well, 2009 is almost over. How was the year for you and your music career? Did you reach your goals? Did you even start the year with goals? Did you learn new tips, tricks, and music marketing techniques that took you further than the year before… or did you continue to do the same ol’ same ol’ with the same results as before? Are you looking to 2010 to be a better year where you can reach further, gain more attention, create bigger buzz, and drive more fans to buy your music…. or will you do the same things you did in 2009?

I personally love New Years Eve! Not because I can party it up into the wee hours of the night, rather because it gives me a chance at a “do-over.” Every year on New Years Eve day, before the festivities, I spend the entire day day dreaming about what I want the future to look like, pondering the past years activities, and then creating an action plan to move me away from the previous years mistakes and closer to the new years goals. This is the most exciting time for me in my business. I really dig day dreaming and thinking about the future. These day dreams become my goals for the year.

A goal is no more than a day dream if no action is taken, no plans are created, or no movement towards them is accomplished throughout the year. This was a huge realization for me many years ago. Before I came to this notion that I had to act upon my dreams to make them a reality I would always wonder from year to year why I was no closer to making my living in the music industry. You see, I was always doing the same thing I did last year, no matter the results, and somehow expecting because I had a day dream of everything being different It would be…. no matter the action I took… which in my case, again, was doing the same ol’ same ol’ and expecting different results.

So again, I ask you…. Are you going to change your mindset or continue with the same ol’ same ol’ hoping for something to miraculously to happen?

I want to challenge you this year. I want you to take a leap of faith and consider that what you are currently doing may not be all you can do for yourself and your career. I don’t care how successful you are right now, there is always more you can do. The most successful people in the world know that learning something new everyday is the only way to stay successful and that there is always something they are doing that could be done better. So, with that said, I want to challenge you to reach deeper within yourself and find that little spark of energy that will allow you to sit on New Years Eve day and ponder your past, plan your future, and take the first action step of creating a written plan of how you will move closer to your future and further from your past mistakes.

Here are some steps to get you thinking…

1. Write down all the actions you took last year towards making your living in the music industry.

2. Go through each action you took and and rate the success using the 1-10 method (1 being poor – 10 being excellent) BE HONEST!!!

3. Now again go through the list and next to each action item list why you feel it deserved the rating you gave it.

4. Put your pen down and seriously consider your actions over the past year. How can you do better?

5. Close your eyes…after reading this step… and day dream about your future. Let your mind go as far as it can towards how you want to live your live and what would make you the most happy in the music industry.

6. Start a new piece of paper and write down your day dreams.

7. Now, look at the day dreams and consider what has to happen to get you closer to them. As an example, if your day dream is to perform live in front of 50,000 people all screaming your name… what must you do to get there? First, you must learn who the concert promoters are that put together concerts large enough to attract 50,000 people. So, in this case, you would need to start networking with concert promoters. – very brief explanation, but you get the point.

8. List each day dream as a goal.

9. Under each goal write down as many action steps as you can think of to get you closer to that goal. Money, time, resources do not matter right now, you can figure out all that later. Right now you just want to create an action plan of how you can reach your goals.

10. Look at all your goals and action items and create a step-by-step plan of action to reach your goals. Once you have a plan you will be able to see what you need to do, obtain, learn, possess, etc. to reach your goals. This is valuable. Now you simply have to get your hands or mind on the needed items and act upon your plan to reach your goals!

Sounds too simple to work doesn’t it? That is because it is human nature to over complicate, over think, and over estimate everything we do in life. People, life can be easy in the music industry if you plan for it to be. This ten step plan is the fundamental basis to every successful person you have ever met or heard about in your entire life. In one way or another each successful person follows this path to their success. The difference between those that are not successful, those who are moderately successful, and those that have unbelievable success is how well they follow this ten step program and personalize it to their individual needs.

2010 can be a huge year for you in the music industry. All you have to do is plan for your success. So, again, I challenge you to reach your potential…. oh sorry, i hated hearing that in school, let’s change that…. I challenge you to reach deep inside your soul and find what it is you want to do as an individual, define your desire into words on paper (very important), create an action plan to reach that desire, and then research and learn what you need to so you can reach those desires and have a unbelievable 2010!!!

Need help setting up your music industry action plan?
Step-By-Step Action Plan to Reach Your Goals & Succeed in the MUSIC Industry

Happy New Year!
Peace,
Jai
“Love the MUSIC in Yourself, Not Yourself in the MUSIC!”

Hey Folks!

Man, I love this time of year. My family celebrates Christmas and my wife goes all out decorating the house, baking cookies, and spending all my money to try and single handedly save the economy as she hits all the shops and malls for presents. I am amazed every year how much she gets done and how well she sticks to her plans no matter how crazy things get…..

Of course that makes me think about “follow through.” I have gone, one time only, with my wife to the malls and shops to “be in the spirit” and help her pick out a few gifts for family and friends and I can tell you that if she did not have “follow through” and stick to her plan we would have never made it out of the mall alive! Me being like a kid in a candy store…. ok, we were in the candy store…. I wanted to go here and there as I saw shiny cool toys and gadgets that I wanted for myself, but my wife kept pointing to the clock, her list, and then telling me “we don’t have time for you to just stroll through the mall window shopping… we have to get in, get out, and stick to the plan!” “But, but, right now I’m here and everything is out and I have been thinking about looking at this stuff for a while now, this is a good time to just quickly look…” I said. “No, we have to keep with the plan or I will not get done what I need to do today to finish everything before Christmas!” she said.

Let me tell you this. When my wife says “NO!” It wakes me up. Usually she is the sweet, quiet type that just kinda goes along with the flow of life at her own pace. Actually, usually she is late to everything because she just moves to her own clock and really enjoys being chill. So, when she puts her foot down and says “NO” I have to wake up and listen….

What does this have to do with music marketing and awareness campaigns? A lot! You see, my wife gets all the shopping done, all the cooking completed, gifts wrapped, house decorated, and everything else that demands her time every year at Christmas because she has developed a plan and then sticks to that plan to a “T.” That one time of going to the mall with her showed me just how much she does stick to that plan and why….. My “five minutes here and there” just to check out a new toy or shinny object added up to making her more than two and a half hours off schedule. And trust me, once she is on a mission – the last thing you want to do is be the one to get her off schedule – she made me work with her the rest of the day to get back on schedule and by doing so I saw exactly what my “five minutes” really did for her day and plan!

Your music marketing activities, especially online awareness campaign work, require strict detail to a schedule. Getting off schedule even a day can throw the entire campaign out of wack until you get back on schedule. This is because each step you take is built upon the previous steps and you can not move forward until you complete each step of the plan. If you do not follow through, down to the minute, of what you are supposed to do you will start to hurt your over all online awareness campaign.

While you are online it is hard not to just take five minutes to look at this or that – you know the shinny things that grab our attention – and those five minutes add up quickly. While you are doing searched on your favorite search engine for radio stations or online magazines, a headline about your favorite commercial rtist might grab your attention, or when you visit a radio station site a picture might grab your attention and make you want to click on the picture to see or learn more…. This takes you off task and off schedule fast. It might not seem like much, but add this up over a three or four hour period of doing research and you have now only spent about half the time you dedicated to research actually researching music industry resources.

Staying focused and following through with your plan while surfing the net is hard work – maybe harder than anything else while marketing your music. You have email, forum announcements, new blog posting announcements, instant message pop ups, etc. that all are competing with your time and energy while doing your work. You have to learn the art of tuning distractions out, turning off announcements, and paying attention only to the task at hand. Your music marketing efforts have got to be the only thing that has your complete and total attention the entire time you are acting upon it. Not just for the time drain, but also for your focus, your commitment, and your follow through.

Constant research, sifting through websites for needed information, and going through lists of radio stations or press outlets to find the ones that are still in business is tedious. I have found that the only way I can do it over and over, day after day, is to set goals. I set a goal of 20 – 25 radio stations a day, 3 – 5 music magazines a day, and 3 – 5 event promoters a day. By doing this I have a goal to keep in mind which forces me to stick to the plan of the day. I then know I do not have time to get distracted by those “new and shinny” things that pop up looking to steal my time and effort.

Here are some tips for making the best of your time online while working your awareness campaign:

• 1. Shut down email programs for the entire time you are working. – Check your email before you start and then after you finish, but not during.
• 2. Turn off your instant message software while working.
• 3. Create goals for each day of work and do not allow yourself to stray away from that goal until you reach it.
• 4. As you find “shinny” things that grab your attention make a note so you can go back to them once you complete your online awareness activities.
• 5. Do not visit your social networking sites or favorite user forums while working.
• 6. Do not allow yourself to read the news, current events, or anything not directly related to your research while on industry websites – Keep note of sites that offer these things and do allocate time for this at a later date/time. It is iportant to stay on top of industry news, but not while working on awareness.
• 7. Turn off your phone while working.
• 8.  Close your office door or let anyone else around you know that you are working and need total focus so no interruptions.
• 9. Once you begin your online awareness activities limit your breaks to only one an hour and make that one break quick so you stay focused and on point.

Hopefully this will get you thinking and you can create a space and frame of mind to keep on point, stay focused, and follow through while acting upon your online awareness campaign! If you have some more ideas that may help other readers please leave a comment or two and I will post for everyone to see and appreciate! As always… keep busy, work smart not hard, and remember – the more effective effort you put into your music marketing efforts the more you get out of them…. Knowledge is power and the more you have the further you will go!

To jump start your music marketing efforts check out The Ultimate Online Awareness Campaign eBook available now!!!

Have a very merry Christmas and happy holidays!!!
Peace,
Jai
“Love the MUSIC in Yourself, Not Yourself in the MUSIC!”

What is an awareness campaign?

An awareness campaign is the backbone of all successful music marketing campaigns. It is what drives potential fans, music industry professionals, and the press to learn more about you and your music. It is your formal introduction to the world and the time you say.. “Listen to my music – I have something to say and I feel you will like my music and what it offers your soul!”

Successful awareness campaigns allow fans to “stumble” upon your music in a way that makes them want to take action – action that leads to them to learn more, attend shows, participate in user forums, and ultimately buy your CDs and merchandise. Awareness campaigns are not advertising or saying… “I am the next BIG thing – you will want to click here to buy my music!” They are not about getting 40,000 so called friends on myspace.com that in reality only accepted your friend request but never went to your profile to listen to your music. Awareness campaigns are about building a fan base of real friends that support their new friend by taking action when needed!

The internet has opened the entire world to independent artists, musicians, producers, and record labels. It has made it possible for independents to reach further, deeper, and cheaper in such a way that the playing field of the music industry machine has been leveled and now money is not the determining factor in who gets the “limelight.” The internet means good music matters again! However, like anything good…. every independent in the world has taken to the internet to “shine.” It is getting over saturated, over run with “smoke and mirror” techniques, and fans are starting to get tired of the “same ol’ same ol’” smoke and mirror tricks.

I have written “The Ultimate Online Awareness Campaign” book to help artists, musicians, record labels, and producers get past the tired tips, tricks, and techniques that no longer work. This book details, day by day, what you need to do to get attention, create buzz, and get your music into more hands of potential fans fast. This is the exact formula I use with my clients to get music charted, get the press to call them, and to get event promoters, radio, and video broadcasters to call us – instead of us trying to call them for attention! “The Ultimate Online Awareness Campaign” is a proven formula that works no matter the genre of music, location in the world, or money in your pocket.

This book teaches you how to set up a social network that gets instant attention, how to maintain your network to make fans want to stay, when, where, and how to contact radio program directors to make sure they add your music to regular rotation, how to get the press to contact you for interviews and reviews, how to get bloggers and video podcasters to keep you and your music a permanent part of their broadcasts, and a whole lot more.

Click here to learn more about how to kick start your music marketing campaign with an awareness campaign that creates buzz, grabs instant attention, and drives fans to buy your music!

Peace,
Jai
“Love the MUSIC in Yourself, Not Yourself in the MUSIC!”

Man, I had a great interview on WCANRadio.com yesterday with host InDi Brooks. InDi hosts “The Talk of the Town” – a weekly program featuring interviews with people creating buzz around the country. I was very lucky to have her contact me for a feature spot this Saturday! We talked about my book “Hip Hop Business Advisor,” in particular what is going on in the urban music industry, music marketing for artists, and where the industry might be headed! You can listen to the interview by pushing play below. Leave me a comment and let me know what you think and please click on the link to the station and let InDi know that you appreciate her hosting a show that give the music industry indies a spotlight to shine!

Push Play to Listen to the Interview:

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.

WCANRadio.com
Show Time: Saturday’s 10am (EST)

The music industry screams for you to be different, forge your own path, take risks, and be creative in everything you do including marketing your music. And being different is a great thing – to a point. But being different does not mean you have to stay away from tried and true ideas, concepts, strategies, or means in which you market your music. Being different – or better yet – unique – means you find ways to set yourself apart from the crowd while utilizing proven systems of marketing. It does not mean you buck the entire system and “go it the hard way.” But a sad fact is that many, many independents feel that the only way they can have street cred or feel like they are truly independent is to take the hardest road they can find, or worse – try to reinvent the wheel – and somehow grind themselves up the road and hope to miraculously get the same results as the “sell outs” that are using the proven concepts, ideas, and strategies to market their music. CRAZY!

“But what does all this have to do with funneling fans to buy my music?”

For some reason, the music industry stays out of “traditional” marketing channels like it’s a plague. Now, don’t get me wrong, most of the successful artists and labels adopt “traditional” marketing techniques from day one – and they have the sales to prove it! These successful independents get that the easiest, and fastest way to get more fans is to understand marketing as a whole, instead of looking for a quick fix or one-off solution. They understand that marketing music is a process in which you have to first find your potential fans, then get them interested, get them to take a small step of action – not a giant step like buying your music or merchandise yet – then continue to build a relationship and trust, communicate some more, then get them to take a bigger desired action step – get them involved, and then get them to actually buy music and attend live shows. This is called “Funnel Marketing” in the world outside of the music industry. But it’s called the same thing by the successful independents that use it everyday to sell more and more music as well!

Funnel marketing is the backbone of any successful marketing campaign in the real world as well as in the music industry. The concept is simple. Think about a funnel, at the top is a huge area used to collect or attract anyone who may be interested in your music. As those people start down the funnel, through strategic marketing strategies put in place to funnel out people who may not really be into your music, they are asked to take small, actually tiny, steps of action like signing up for your weekly newsletter or participating in your user forum. As the hole in the funnel gets smaller and smaller, the fans that are still in the funnel are increasingly going to be life long fans that support your music. At the bottom of the funnel, where the fan comes out is your shopping cart where the fan can buy your music, buy merchandise, get tickets for live events, or anything else you may want them to purchase or do as an action item that only true fans will actually follow through with.

The key to funnel marketing is starting with a broad range of potential fans at the top of the funnel and directing those fans through strategies – funnel holes – by means of getting them to interact and take small action steps – so by the time they get to the tiny hole in the bottom of the funnel you know you have a dedicated, true fan, that will want to buy your music. You see, most independents try to sell their music way, way before it is time. What happens is that a potential fan is hit with sales pitches everywhere they turn. This automatically sends red flags up in a potential fans mind. They want to discover music, find a cool or groovy artist, or want to feel they are a part of something bigger than themselves. Simply buying a CD does none of this. But by using the funnel marketing technique you offer the potential fan the ability to discover your music, join your community, take action to become involved, communicate with you and other fans, help your movement through small action steps around their own network of friends, become more involved, and only after all that – buy your music. You are letting them test drive the music at their own pace, under their own direction and commitment of involvement, but in reality, through funnel marketing you are guiding them to exactly where you want them to end up – your shopping cart to buy your music. But you are not asking them to buy your music before they are ready! This is important. You are guiding them to the decision and by the time they get through the funnel they are ready with money in hand and can not get your music fast enough!

“Now, this sounds a lot like marketing! Oh NO!  – what gives?”

This is marketing, yes. But I am not saying you are not genuine in what you are doing. Meaning, you still have to be real. You still have to communicate. You still have to offer good music. And you still have to be a real artist, label, producer, agent, or manager. I am not saying stop being who you are or want to be and go put on a suit and tie and call yourself a marketing guru because you have now learned about the marketing funnel. Not at all – THAT IS CRAZY!

What I am saying is in your unique way, being as creative as you want to be, use the funnel marketing technique to gently guide your potential fans down the funnel towards your ultimate goal of selling more music – therefor allowing you to ability to make your living from the music you create or manage. I am saying once you learn that you are trying to sell your music too soon to potential fans you will start to sell more music all together. The music marketing funnel allows you to gently get fans to buy your music by weeding out the people that may not be 100% into your music as well as pull the potential fans that could be into your music if they were given a chance instead of bombarded with “BUY MY MUSIC NOW!” messages and lead to your shopping cart all while having the satisfaction of building a good relationship with you.

Click on the link to learn how to use the music marketing funnel to increase awareness, generate buzz, & drive CD sales!

Peace,
Jai
“Love the MUSIC in Yourself, Not Yourself in the MUSIC!”