Think about this… Do you spend the day online looking for ways to market your music,  exploring how others are making it work, and the try the strategy to find it didn’t work like THEY said it does? And then, do you sit there and think to yourself, or worse, tell everyone you speak to – that it was BS and all a bunch of hype and crap?

Now ask yourself this… could it actually be that the music marketing strategy you are referring to – that worked great for the artist or group you read about, in their particular situation, with their particular fan base, and in their particular region – could have indeed worked but you didn’t get the entire story or strategy?

Following trends, or what you read online, that may work for one artist or musician is smart thinking…. If you think outside THEIR box. Music marketing is all about information and knowing your region, fans, and particulars. Just because you read or hear about one artist, or even ten, selling massive ringtones by using this service or that service does not mean you will get the same results if you simply sign up to the same ringtone service they mentioned.

Music marketing is about planning, information, and putting what you learned into a complete campaign. As in the example, a ringtone service is only a tiny portion of a complete campaign. Trend setters in the music industry know how to watch for tiny things that work for one or two artists, research their particular market, region, and fan base, and then string many factors they have seen work for others on a small scale, together to create a massive trend setting campaign.

Someone who sits at home reading stories on the internet and trying one after the other, with little or no planning, is a follower and doomed to fail no matter how many times they are willing to try half-baked ideas! Followers have no direction and do not know where they are headed or what the finish line even looks like. Followers, well, they follow…. while trend setters create.

The big difference between trend setters and followers….. A trend setter may only strike a few times a year…. but each of his or her campaigns yield massive returns. Followers, well, they work at this or that every day and simply spend money, time, and effort with very little return.

Point…. Stop following and start planing. Stop following and start learning. Stop following and start mapping out your career and find the easiest, cheapest, and fastest route to get you to YOUR finish line!

Peace,
Jai
“Love the MUSIC in Yourself, Not Yourself in the MUSIC!”

Click here to learn how to create your own music marketing campaign and become a trend setter!