I am MUSIC Network Blog

Artist & Musician Websites

by admin on Oct.20, 2009, under music marketing

Do you have a website? I am not talking about a Myspace.com profile or a Reverbnation Account. I am talking about a dedicated website with your own domain name, email, and the ability to host your own shopping cart. A place on the web that is yours to do with what you want, how you want, and where ever on the page you want. Social networking sites are great, but they are not a dedicated artist or musician website and they do not offer all the bells and whistles you need to properly promote your music to potential fans. Remember, social networking is just one of many tools you need to utilize within you music marketing campaign!

Having a dedicated website offers you many features and options but what may be the most important is the ability to track your marketing efforts. This includes page visits, how long a potential fans stays on your website, specific pages visited, where your visits are coming from, how your visitors found your website, what search terms where used in finding your site, and much, much more. Social Networking site do not offer these options.

In addition to tracking a dedicated website offers you the ability to host your own shopping cart allowing you to  sell your own music and merchandise. This is huge as you will not have to use an outside distributor and give away a portion of your earnings to do so. Hosting your own shopping cart has become pretty easy and there are many free options available that allow you to use Paypal.com as the means of collecting money.

Most artists and musicians shy away from building their own websites due to the massive learning curve involved with actually building a website. In the past, building a site meant you had to know some sort of programing language like html, java, or php. Today, you can build a complete website with all the bells and whistles including video hosting, audio juke boxes, interactive photo galleries, user forums, and much more without knowing any type of programing what-so-ever. There are many customizable template driven systems available for free including my favorite, Joomla. Joomla is a free open source “software” that easy to learn, has many developers building easy to install “plug-ins” that give you massive freedom to create as you want rather than being forced to make what is offered work, and best of all there are many communities available to help you through questions and road blocks. Check out www.joomla.org for more information. In the next few weeks I will be releasing a Joomla training course on the main site at www.IamMusicNetwork.com that will help you get up and running fast!

Basically, the point to this post, start thinking website, your own website, and take the steps to get one up and running so you can take advantage of all it offers. I suggest going to www.godaddy.com and doing a search for your name with their free domain search tool and if it is available grab it now.

Peace,
Jai
“Love the MUSIC in Yourself, Not Yourself in the MUSIC!”

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5 Comments for this entry

  • Saint
    October 25th, 2009 on 2:02 am

    Continue the good work. I’m learning a whole lot from your blog.

  • admin
    October 25th, 2009 on 5:31 am

    Hey Saint,

    Thanks for the kind words! It’s folks interacting and leaving positive comments that keep me going so thanks for taking the time to reach out.

    Peace,
    Jai
    “Love the MUSIC In Yourself, Not Yourself in the MUSIC!”

  • home wireless network setup
    December 29th, 2009 on 9:40 pm

    Thanks so much for this awesome article. this was just what I needed to see.

  • Joaquin Macneal
    March 2nd, 2010 on 12:29 pm

    Good to see the love being spread here! Hip-hop for life!

  • Irma
    March 17th, 2010 on 4:53 am

    Hi! I want to say thanks for an interesting site about a subject I have had an interest in for a long time now. I have been lurking and reading the posts avidly so just wanted to express my thanks for providing me with some very good reading material. I look forward to more, and taking a more active part in the discussions here.

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