First, I want to say sorry for letting so much time lapse between blog posts. It has gotten crazy busy around here and I let it slip. My bad, won’t happen again….until next time if I am being really honest about the situation.

Ok, I was talking to a client of mine today and we started going over what he needed to do before jumping into marketing strategies and spending money. I asked if he could send me his marketing plan/campaign so I could go over it and see if or where he might need my help. After I asked I got that long, silent, moment I almost always get when I ask this question…. it means he didn’t have one.

What was crazy is I had been talking to this guy for a few days and he was incredibly smart and knew a lot about the music marketing game. I mean he had strategy after strategy memorized, worked out, and knew what resources he would need to take action. But he didn’t have a master campaign or plan figured out. HUGE MISTAKE!

Jumping from one strategy to another simply hoping that by stringing them all together they would all work is not a music marketing plan. It’s not even a goal. It’s a hope, a very thin hope that the money spent will actually earn back some money.

Anyway….

I asked how he could have so much knowledge but not have a plan. He simply stated that he did not know who or where to begin.

So, because of this conversation I realized that there may be a lot of info out there giving specific strategies to the un-informed, but very little information about how to string it all together in to a comprehensive music marketing campaign. Light bulb moment….

Please visit I am Music Network – the parent site to this blog and check out the first article in the series on “Creating Music Marketing Campaigns!”

Hey, and stop being shy! Leave me a comment or two letting me know what you think. If I don’t hear from you I don’t know what it is you want to learn about.

As always…
Peace,
Jai
www.JaiHutcherson.com
“love the music in yourself, not yourself in the MUSIC!”
Create the Ultimate Awareness Campaign on the Internet for your MUSIC!