I am MUSIC Network Blog

Music Marketing – Prepare for the Unexpected!!!!

by admin on Jan.09, 2010, under music marketing

On your road to market your music you have got to plan for the unexpected!

I manage Jeremy Ledgewood (www.JeremyLedgewood.com), an up and coming Christian artist with a great vibe! This weekend we set up a photo shoot for his upcoming album cover in the White Sands Desert in New Mexico. After a week of planning, packing, and going over the list of needed more than a few times – to ensure everything went smoothly – Jeremy and crew set out on the road yesterday at about 7pm.

The plan was to drive all night (from Dallas, TX) and reach the desert around 5am this morning. The photo shoot pretty much had to be today as it is supposed to be around 70 degrees all day and sunny.  The rest of the week and into next week is forecasted to be cold as hell and cloudy! So, Jeremy got on the road with crew and things were going pretty good. Then at about 2am last night I get a call – awaking me – and It was Jeremy on the phone asking me to get online and find out where the jack is located on his new GMC Envoy! LOL. So, I stumble out of bed, head to the computer, and start my very sleepy search while the light from the monitor almost seems to blind me!

In case you ever need to know – there is nothing online telling you where you can find the jack on an Envoy! To make things worse… with the crew, props, clothes, etc. loaded in the vehicle – searching for a Jack, in the middle of a desert road with no street lights and just the coyotes reminding you that you are on their property…. in 13 degree desert night temp… finding a secret, only the designers could figure out, hiding place for the jack seems almost impossible!

As I am searching for the jack online…. about 30 min. later, I get a call say “We found it!” Relieved I went to bed.

The moral of the story: It does not matter how much you plan, what you consider to be important, or what you think could go wrong…. when you are trying to market your music, the unexpected will always present it self. The only way to prepare is to prepare mentally, carry a little extra cash, and by all means… if you are headed into the desert make sure you have the owners manual to your new vehicle!

Jeremy and crew are now safely at the White Sands Desert in New Mexico…. a bit more tired than expected, and still trying to warm up. The little flat tire turned out to be a two hour delay and one cold night with no light changing the tire. All is good, all is well, and the photo shoot will go on!

Just remember when marketing your music, always allow much more time than you think it will take, always have extra cash on hand, and never let the small stuff get to you! The music industry is known for throwing bricks at your head. The only way to prepare is learn how to duck, bob, and weave!

Kick your 2010 Music Marketing Campaign into OVERDRIVE: The Ultimate Online Awareness Campaign!

Peace,
Jai
“Love the MUSIC in Yourself, Not Yourself in the MUSIC!”

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1 Comment for this entry

  • Youngblaze
    January 14th, 2010 on 2:32 pm

    Lol The moral is do not buy a envoy!
    lol total understandable you never know how the slightest thing can make your situation very upsetting!
    hopefully in the future “Theres a App for that”

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