I am MUSIC Network Blog

Nothing Beats a Personal Connection When Marketing Your Music!

by admin on Jan.14, 2010, under music marketing

I am always harping on the importance of making a personal connection while trying to market your music. It’s true – it really works. I wanted to share an email I received from Beth Schafer – if you remember, or have not read yet, Beth contacted me about some music marketing consultations about a week and a half ago and we had a good hour long chat on the phone about how she could really make the difference and get her fan base activated. If you have not read the original blog post go here and check it out – you will see what was discussed and what was suggested…..

Beth’s email from last night:

Hey Jai,

I thought you would appreciate (in case you haven’t seen it already) the blogpost on Jango. Your advice was right on point and has helped me in just a week.

Since speaking with you I have been communicating with each fan as they become a fan and some of those have signed up for my regular email list, downloaded the free download and even bought a CD.

Thanks and be well,
Beth

Folks, this is the real deal. This is what injecting your personality into your fans does for your music marketing efforts. In just a week Beth was able to increase her email list, sell some CDs, and most importantly – get her fans to take the requested action. You have heard me say it before but it is worth repeating: action breeds action! If you can get your fans to take a small step of action -  you can get them to take a large step of action. Meaning; once you get them to take the action of signing up for your newsletter or downloading your free music single – you can get them to take the larger action of buying your music and your merchandise.

There is no real secret to making a connection with your fans. It is about reaching out and interacting with them, talking to them, and taking an interest in their lives. You want them to do it for you…. but why should they take the time if you don’t? They won’t. You have to participate in your fans daily lives to become friends with them and get them to take action when you want or need it.

Think about this: when is the last time you moved? Last month? Last year? Last week? How did you move? I would be willing to be that you are like most artists, producers, and musicians and really don’t have the cash to hire a moving company… right? I am further willing to bet that you grabbed a couple of your favorite pizzas, some beer, and called up your friends to give you a hand lifting that dresser into the uhaul. Right? Ok, now ask yourself this: why did those friends come to help you? It’s because you take an active part in their daily lives. I bet you didn’t call up friends that you have not talked to in the last three years to help… did you? It is the same thing with music marketing! You don’t ask supposed “fans” that you do not communicate with to help you with your career!

Take action -  a lot of action towards getting to know your fans. When you do, you will see the exact same results as Beth!

Learn how to connect with your fans and create massive music marketing buzz!

Peace,
Jai
“Love the MUSIC in Yourself, Not Yourself in the MUSIC!”

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1 Comment for this entry

  • electro music blog
    May 15th, 2010 on 12:09 pm

    This was a cool article you wrote here. I wish you write more till ill be back the next time. But i wrote some posts about deep and cool house DJs to share with you. I released a short story about one of my favorite musicians Schiller and his new album named Atemlos. If possible you like my hints.

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