Man, I love this time of year. My family celebrates Christmas and my wife goes all out decorating the house, baking cookies, and spending all my money to try and single handedly save the economy as she hits all the shops and malls for presents. I am amazed every year how much she gets done and how well she sticks to her plans no matter how crazy things get…..

Of course that makes me think about “follow through.” I have gone, one time only, with my wife to the malls and shops to “be in the spirit” and help her pick out a few gifts for family and friends and I can tell you that if she did not have “follow through” and stick to her plan we would have never made it out of the mall alive! Me being like a kid in a candy store…. ok, we were in the candy store…. I wanted to go here and there as I saw shiny cool toys and gadgets that I wanted for myself, but my wife kept pointing to the clock, her list, and then telling me “we don’t have time for you to just stroll through the mall window shopping… we have to get in, get out, and stick to the plan!” “But, but, right now I’m here and everything is out and I have been thinking about looking at this stuff for a while now, this is a good time to just quickly look…” I said. “No, we have to keep with the plan or I will not get done what I need to do today to finish everything before Christmas!” she said.

Let me tell you this. When my wife says “NO!” It wakes me up. Usually she is the sweet, quiet type that just kinda goes along with the flow of life at her own pace. Actually, usually she is late to everything because she just moves to her own clock and really enjoys being chill. So, when she puts her foot down and says “NO” I have to wake up and listen….

What does this have to do with music marketing and awareness campaigns? A lot! You see, my wife gets all the shopping done, all the cooking completed, gifts wrapped, house decorated, and everything else that demands her time every year at Christmas because she has developed a plan and then sticks to that plan to a “T.” That one time of going to the mall with her showed me just how much she does stick to that plan and why….. My “five minutes here and there” just to check out a new toy or shinny object added up to making her more than two and a half hours off schedule. And trust me, once she is on a mission – the last thing you want to do is be the one to get her off schedule – she made me work with her the rest of the day to get back on schedule and by doing so I saw exactly what my “five minutes” really did for her day and plan!

Your music marketing activities, especially online awareness campaign work, require strict detail to a schedule. Getting off schedule even a day can throw the entire campaign out of wack until you get back on schedule. This is because each step you take is built upon the previous steps and you can not move forward until you complete each step of the plan. If you do not follow through, down to the minute, of what you are supposed to do you will start to hurt your over all online awareness campaign.

While you are online it is hard not to just take five minutes to look at this or that – you know the shinny things that grab our attention – and those five minutes add up quickly. While you are doing searched on your favorite search engine for radio stations or online magazines, a headline about your favorite commercial rtist might grab your attention, or when you visit a radio station site a picture might grab your attention and make you want to click on the picture to see or learn more…. This takes you off task and off schedule fast. It might not seem like much, but add this up over a three or four hour period of doing research and you have now only spent about half the time you dedicated to research actually researching music industry resources.

Staying focused and following through with your plan while surfing the net is hard work – maybe harder than anything else while marketing your music. You have email, forum announcements, new blog posting announcements, instant message pop ups, etc. that all are competing with your time and energy while doing your work. You have to learn the art of tuning distractions out, turning off announcements, and paying attention only to the task at hand. Your music marketing efforts have got to be the only thing that has your complete and total attention the entire time you are acting upon it. Not just for the time drain, but also for your focus, your commitment, and your follow through.

Constant research, sifting through websites for needed information, and going through lists of radio stations or press outlets to find the ones that are still in business is tedious. I have found that the only way I can do it over and over, day after day, is to set goals. I set a goal of 20 – 25 radio stations a day, 3 – 5 music magazines a day, and 3 – 5 event promoters a day. By doing this I have a goal to keep in mind which forces me to stick to the plan of the day. I then know I do not have time to get distracted by those “new and shinny” things that pop up looking to steal my time and effort.

Here are some tips for making the best of your time online while working your awareness campaign:

• 1. Shut down email programs for the entire time you are working. – Check your email before you start and then after you finish, but not during.
• 2. Turn off your instant message software while working.
• 3. Create goals for each day of work and do not allow yourself to stray away from that goal until you reach it.
• 4. As you find “shinny” things that grab your attention make a note so you can go back to them once you complete your online awareness activities.
• 5. Do not visit your social networking sites or favorite user forums while working.
• 6. Do not allow yourself to read the news, current events, or anything not directly related to your research while on industry websites – Keep note of sites that offer these things and do allocate time for this at a later date/time. It is iportant to stay on top of industry news, but not while working on awareness.
• 7. Turn off your phone while working.
• 8.  Close your office door or let anyone else around you know that you are working and need total focus so no interruptions.
• 9. Once you begin your online awareness activities limit your breaks to only one an hour and make that one break quick so you stay focused and on point.

Hopefully this will get you thinking and you can create a space and frame of mind to keep on point, stay focused, and follow through while acting upon your online awareness campaign! If you have some more ideas that may help other readers please leave a comment or two and I will post for everyone to see and appreciate! As always… keep busy, work smart not hard, and remember – the more effective effort you put into your music marketing efforts the more you get out of them…. Knowledge is power and the more you have the further you will go!

To jump start your music marketing efforts check out The Ultimate Online Awareness Campaign eBook available now!!!

Have a very merry Christmas and happy holidays!!!
Peace,
Jai
“Love the MUSIC in Yourself, Not Yourself in the MUSIC!”

An awareness campaign is the backbone of all successful music marketing campaigns. It is what drives potential fans, music industry professionals, and the press to learn more about you and your music. It is your formal introduction to the world and the time you say.. “Listen to my music – I have something to say and I feel you will like my music and what it offers your soul!”

Successful awareness campaigns allow fans to “stumble” upon your music in a way that makes them want to take action – action that leads to them to learn more, attend shows, participate in user forums, and ultimately buy your CDs and merchandise. Awareness campaigns are not advertising or saying… “I am the next BIG thing – you will want to click here to buy my music!” They are not about getting 40,000 so called friends on myspace.com that in reality only accepted your friend request but never went to your profile to listen to your music. Awareness campaigns are about building a fan base of real friends that support their new friend by taking action when needed!

The internet has opened the entire world to independent artists, musicians, producers, and record labels. It has made it possible for independents to reach further, deeper, and cheaper in such a way that the playing field of the music industry machine has been leveled and now money is not the determining factor in who gets the “limelight.” The internet means good music matters again! However, like anything good…. every independent in the world has taken to the internet to “shine.” It is getting over saturated, over run with “smoke and mirror” techniques, and fans are starting to get tired of the “same ol’ same ol’” smoke and mirror tricks.

I have written “The Ultimate Online Awareness Campaign” book to help artists, musicians, record labels, and producers get past the tired tips, tricks, and techniques that no longer work. This book details, day by day, what you need to do to get attention, create buzz, and get your music into more hands of potential fans fast. This is the exact formula I use with my clients to get music charted, get the press to call them, and to get event promoters, radio, and video broadcasters to call us – instead of us trying to call them for attention! “The Ultimate Online Awareness Campaign” is a proven formula that works no matter the genre of music, location in the world, or money in your pocket.

This book teaches you how to set up a social network that gets instant attention, how to maintain your network to make fans want to stay, when, where, and how to contact radio program directors to make sure they add your music to regular rotation, how to get the press to contact you for interviews and reviews, how to get bloggers and video podcasters to keep you and your music a permanent part of their broadcasts, and a whole lot more.

Click here to learn more about how to kick start your music marketing campaign with an awareness campaign that creates buzz, grabs instant attention, and drives fans to buy your music!

Peace,
Jai
“Love the MUSIC in Yourself, Not Yourself in the MUSIC!”