Hey Folks,

I sat down to write an email to two of my artists last week about what they needed to be doing before, during, and after their live shows so they could make a better connection while marketing to their fans, trying to attract potential fans, and screaming from the live stage to sell more music/merchandise. I realized about half way through writing the email two things…. First, I had just written a 9 page email detailing every single step they needed to take to create a more active fan base while marketing during a live show. And two, every musician, producer, record label, and artist needed to see this email on live show music marketing.

Obviously it would be hard to send that email to the entire music industry… so, I am posting it here, sending it to my subscribers…. what you don’t subscribe to my Tips & Tricks email newsletter… O come on, you should have done that long ago…. If you are not a subscriber (It’s FREE by the way) then go HERE and sign yourself up to start getting weekly music marketing tips, tricks, techniques, insider information, and a whole lot more!!!

Anyway… back to the point…. I turned this email I wrote into a live show music marketing ebook that is 9 pages long. Don’t be fooled by only 9 pages. This live show music marketing book is packed with information, action items, follow through strategies, and a lot more that will increase what you get back from your live show fans and potential fans. Live shows are the key to your success in the music industry. You will learn in the live show ebook several things you are doing right now, that you THOUGHT were helping, that actually are hurting your relationships with your fans and potential fans. You will learn how important music marketing follow through is after the live show is over and the fans have gone home….. now sitting in front of their computer wondering where they want to go on the internet! Live show music marketing will show you how to get those fans to come to your website and buy your music and merchandise!

Hey, this isn’t a sales letter. Don’t be scurred…. It’s free, there is no catch, no bait and switch techniques are used…. You will get exactly what you think you are getting with no hidden ANYTHING! Click on the link below to get your FULL FREE copy of Live show Music Marketing TODAY and start increasing your fan activity, fan follow through, and fan attraction/retention!

Live Show Music Marketing eBook Download

As always…. It’s your career – what are you waiting for… a hand out? Get off your butt, get busy, and MAKE SOMETHING HAPPEN! Stop waiting for someone to do something for you! I don’t care what you do….. JUST DO SOMETHING!

Peace,
Jai
“Love the MUSIC in Yourself, Not Yourself in the MUSIC!”

Music Industry Statistics for Music Marketing Success!

What’s the fastest way to lose your money in the music industry? Anyone…. come on…..

Investing into the music industry through music marketing, A&R, signing artists, recording music, and more can be a very scary place to put your money if you don’t know the facts. Music industry statistics give you the facts about what is selling, how it’s selling, who’s buying, where they are buying, and more. If you do not know your music industry facts you could be throwing your money at ideas, or dreams, without knowing all you are really doing is throwing your money in the trash.

I have assembled a few of the most important music industry facts you need to know in order to properly prepare for marketing music.

Music Industry facts to Support Your Music Marketing Efforts:

2009 – 1,238,300,000 Singles Downloaded – up 9.2% from 2008
2009 – 76,400,000 albums downloaded – up 20.2% from 2008
2009 – Mobil download – including ringtones, videos, and music – 305,800,000 – down -24.5% from 2008
- Globally 19 out of every 20 songs downloaded are done so illegal
- Ringtones declined 25% for a total retail value of $729 million
2009 – 292,900,00 CDs sold down 20.5%
2009 – CD Single 900,000 sold – up 17.8% but retail price dropped so over all profit fell -12.5%
2009 – LP Records 3,200,000 sold up 10.8%
2009 – digital downloads 41% (up 19% from 2008)
2009 – Physical Sales 59% (down -12%) – consumers are still buying physical units.
2009 – digital Performance rights payments reached 155 million in 2009 up 55% from 2008

2009 Music Industry Consumer Demographics

Age and percent of total purchasing power

10-14 7.3%
15-19 10.9%
20-24 10.1%
25-29 8.3%
30-34 8.9%
35-39 9.8%
40-44 11%
45+     33.7%

Music Industry Purchasing Channels

Record Store 30%
Other Retail Stores (Wal Mart/Best Buy) 28.4%
Record Clubs 7.2%
Internet 14.6%
Digital Download (mobil) 13.5%
Concert 3%

Gender

Female 51.5%
male 48.5%

Over All Music Industry Dollar Value

Look at these numbers carefully. They disclose everything about the industry in the last 10 years. Music sales are down, way down world wide. Illegal downloading of music is really hurting the industry as show by the losses from year to year as the internet was hooked up to almost every house in the world!

1999 -  $14,584,500,000
2000 – $14,323,000,000
2001 – $13,740,900,000
2002 – $12,614,200,000
2003 – $11,854,400,000
2004 – $12,345,000,000
2005 – $12,296,900,000
2006 – $11,758,200,000
2007 – $10,372,100,000
2008 -   $8,480,200,000
2009 – 12.5 Billion Dollars lost from Piracy world wide including illegal downloads and physical counterfeiting

Major Label Investing into the Music Industry Statistics

Why is this important to know? Because if you are an independent label or artist you need to know what your competition is doing, how much they are spending, and where they are spending their money. You have to compete and being a broke independent is not an excuse. There are ways to stand toe to toe with the majors… you just have to think outside the box while marketing your music!

$5 billion a year is invested into artists by record companies
30% is spent on artist development  ($1.5 billion)

4,000 artists on major record company rosters combined
Majors spend 16% of sales revenues on A & R alone
The music industry creates a $160 billion dollar industry around it including radio, live music, publishing, equipment, etc.

Music Industry Statistics Conclusion

The music industry is an $8 – $10 billion dollar a year industry. That is a lot of money! What percent do you want? Would you be happy with $100,000 per year so you could quit your day job? How about a million a year so you could travel the world and share your music across seas? Again, what percentage of this huge industry can you claim as your own? With over $8 billion annually being made…. if you are not getting what you want – you are doing something wrong!

Looking at the statistics you can clearly see that music is still being sold, but did you realize that the over 45 demographic is doing most of the buying? Have you done anything in your music marketing efforts to gain the attention of this crowd? I mean come on – 33.7% of the music buying population can not only be buying Yanni because they are sooooooo old! (I’m 40 this year… wow bout to be in that soooo old catagory!) Anyway….

Did you know that females buy more music than males? Not a huge difference, but enough to make you stop and think. I can assure you, in all my travels and talking with bands, artists, and labels I can tell you with out a doubt that most of you are gearing all your promotions towards males. You are using flashy models, cool graphics, street pictures, etc…… have you watched any of the huge blockbuster movies lately… even the most extreme action flicks have a few scenes of tenderness to captivate the female audience! Maybe you should look at how to best capture the females in your genre of music. Almost no one else is doing it… could be a very wise music industry business move on your part!

What about where your demographic is buying your music? Everyone is saying the internet is all you need to sell your music and they actually believe it because they have not looked at the music industry statistics – available for free by the way at www.RIAA.com. It still amazes me – how can you expect to sell music if you don’t know where, how, when, or why your consumers expect to get their music? You can’t! 58.4% of all music sales are still transacted at retail locations including CD retailers and the big retail giants like Wal Mart and Best Buy. Only 14.6% of the music purchased today is done so online. Remember that magic $8 – $10 billion dollar a year sales figure for the music industry…. limit yourself to only selling your music online and that number drops a lot… like down to $1 – $1.5 billion. Now, what do you think? Is it easier to get your piece of a $10 billion dollar industry or a $1 billion dollar industry. I assure you it is much easier to carve your niche out of a $10 billion dollar music industry!

Folks, look at the numbers, but your brain power to the facts, and start planning your success rather than chasing it. With the power of the music industry statistics and your creative ability to think outside the box, you can compete with the majors on a limited budget, you can carve your piece of the industry… on your terms, and you can earn your living and more making music!

Remember: Just do something…. sitting and waiting for something to happen does nothing for your career!

Peace,
Jai
“Love the MUSIC in Yourself, Not Yourself in the MUSIC!”
www.iammusicnetwork.com

I get a lot of emails, phone calls, and people walking up to me at seminars asking a ton of questions about how to get the most out of their graphic design so that their final printing comes back looking great. There are a lot of questions like, what is dpi, what is the best resolution, what does bleed mean, how do I submit my artwork to a printer, and more.

I recently contacted John Ehrenberger of Gigpromos.com to discuss what musicians, producers, record labels, and artists need to do to get the most out of every printing job. John’s company specializes in printing posters to be used in your music marketing efforts. He took about 30 minutes out of his day to share some great tips, tricks, and techniques with us to ensure your next printing and graphic job comes back to you exactly how you expect it to – PERFECT!

To listen to the interview = and to find out how to contact John for your next poster printing job…..

Music Marketing: Graphic and Printing Interview

Once you listen, please leave a comment, ask a question, or, well…. Just do something!

Peace,
Jai
“Love the MUSIC in Yourself, Not Yourself in the MUSIC!”

Think about this… Do you spend the day online looking for ways to market your music,  exploring how others are making it work, and the try the strategy to find it didn’t work like THEY said it does? And then, do you sit there and think to yourself, or worse, tell everyone you speak to – that it was BS and all a bunch of hype and crap?

Now ask yourself this… could it actually be that the music marketing strategy you are referring to – that worked great for the artist or group you read about, in their particular situation, with their particular fan base, and in their particular region – could have indeed worked but you didn’t get the entire story or strategy?

Following trends, or what you read online, that may work for one artist or musician is smart thinking…. If you think outside THEIR box. Music marketing is all about information and knowing your region, fans, and particulars. Just because you read or hear about one artist, or even ten, selling massive ringtones by using this service or that service does not mean you will get the same results if you simply sign up to the same ringtone service they mentioned.

Music marketing is about planning, information, and putting what you learned into a complete campaign. As in the example, a ringtone service is only a tiny portion of a complete campaign. Trend setters in the music industry know how to watch for tiny things that work for one or two artists, research their particular market, region, and fan base, and then string many factors they have seen work for others on a small scale, together to create a massive trend setting campaign.

Someone who sits at home reading stories on the internet and trying one after the other, with little or no planning, is a follower and doomed to fail no matter how many times they are willing to try half-baked ideas! Followers have no direction and do not know where they are headed or what the finish line even looks like. Followers, well, they follow…. while trend setters create.

The big difference between trend setters and followers….. A trend setter may only strike a few times a year…. but each of his or her campaigns yield massive returns. Followers, well, they work at this or that every day and simply spend money, time, and effort with very little return.

Point…. Stop following and start planing. Stop following and start learning. Stop following and start mapping out your career and find the easiest, cheapest, and fastest route to get you to YOUR finish line!

Peace,
Jai
“Love the MUSIC in Yourself, Not Yourself in the MUSIC!”

Click here to learn how to create your own music marketing campaign and become a trend setter!

What up fellow artists, labels, managers, and producers!!!

Just found a new company for getting high quality posters – not the cheap thin posters you usually see for a price indies usually can afford… but real deal posters 80lb cover stock paper, high quality printing, etc. etc. etc. for the low low. And up front, no I am not making a dime for this gem of info I am passing along. I simply have been dealing with John at Gigpromos.com and feel this is a company that really understands indie artists and their need for reliable, cheap music marketing products and services.

I just placed an order for 100 posters online for one of my clients www.TexasMusicUnderground.com since my normal promo company stopped making the larger posters and found John and his team at Gigpromos.com to be amongst the best I have worked with in the indie industry will trying to market music. Everything was handled online, the process is easy, and they have a great FAQ section in case you need a little nudge in the right direction.

Be sure to check em out, see what they offer, and as always in the indie music marketing world we eat and breath in…. if you like em, pass it along to your friends – the only way we as indies can continue to build an industry around us that will continue to support us is by supporting those businesses that help us survive!

PS…. Since I am not making a dime for this service announcement, I would ask that if you order posters, you will see a little comment box on your order page, just drop my name… heck, maybe I can get a discount or two in the future….Hint, hint..John… I am just like you – always on the look out for a hook up!

Peace, Love, and Happiness!
“Love the MUSIC in Yourself, Not Yourself in the MUSIC!”
Jai

Is it all a bunch of crap? I am talking about all the ideas, concepts, strategies, tips, tricks, and techniques you read about everyday while trying desperately to get your music into the hands of your fans… you know music marketing. The thing that you HAVE to do to make a living in this music industry. Again, is it all BS? I mean come on, isn’t marketing really a better way of selling out?

I have struggled with this question my entire career. It feels bad, at least to me, pushing my own stuff on people. I mean they are going to like it or they are not. What can I do to MAKE someone like what I have let alone take hard earned money out of their pocket and give it to me…. and give it to me for something I would freely give away just so my art can be upon the world.

Folks, that is what makes you a true artist. Someone who creates from the heart what your soul NEEDS to get out. Selling out is changing what your heart tells you so you can make a dime. Selling out is promoting a product with your music you know is wrong just to make a quarter. And selling out is being someone you are not while pimping your music just so you can make a dollar.

Being an artist is creating your art, sharing it with the world and hoping someone, event if it is only one person in the billions out their, enjoys it and gets something from it as you have when releasing it from your soul. Music marketing is NOT selling out. The only way that – that one person out there – can find your music that may heal their broken heart, motivate them to get out of bed to face the day, or enhance their time at the lake with friends is if they know you and your music exists.

It took me years to understand that. It took my brother – the one who pushes me hardest to promote and market myself – hour upon hour of telling me to put name on something, get a picture with so-in-so, or build a website (when the 90′s came around…LOL) so another musician or artist would be aware of who I was and how I may be able to help them reach their goal. Because I always thought – WRONGLY – my actions, ideas, or music would talk for itself.

AND IN FACT IT DOES…. but if you are standing in an empty parking lot at 3am screaming at the top of your voice… “I am here! I have great music!” No one will hear you. There is no one there. You are alone. You have no audience. No matter how loud you scream, your music can not speak for you because there is no one to hear what it is saying to them.

Music Marketing is not selling out as long as you do not sell out. Yes, there are “smoke and mirror” campaigns that are BS, there are strategies that take you down the wrong path from what your heart and soul are telling you to do or what is right or wrong, and there are for sure little applications online that will trick twitter, myspace, facebook, and others into gaining you tons of BS “friends.” And these type music marketing activities are for sure selling out.

But real music marketing, real communication, real emotions, real friendships built around your music with like minded fans….. that is only letting people know about you, making friends, and reach further than your music can do alone. I am not saying social networking is selling out. It is not. in fact the words alone… SOCIAL – NETWORKING… it’s being social and it’s about networking. It’s not lying, exaggerating, using “smoke and mirrors,” or being someone you are not……

Music marketing is not BS….. it is sharing your soul with the world and attracting like minded souls to what your heart has to say. Be true to you, no one else -  one fan at a time, over time, and in a way you can stand and be proud of…. that is music marketing that works, that lasts, and that you can wake up everyday and do over and over again without feeling dirty!

Just my 2 cents on what makes me get up everyday and be able to “put my name on an idea!”

“Love the MUSIC in YOURSELF, not YOURSELF in the MUSIC!”
Peace,
Jai

If you want to find out how you can make potential fans aware of your music check out:
The Ultimate Awareness Campaign for Marketing Your Music the RIGHT way!

Ya Know something…..

I have been in the music industry for over twenty years now. I have worked in recording studios, booked bands and artists on tours, done a million or so radio calls, set up distribution, managed some great groups and artists, and do a heck of a lot of music marketing consulting for indie labels and artists and it shouldn’t, but it does still amaze me at the one thing that always works in the industry…..

You have to actually take an active roll in the music industry to succeed.

That is all there is to it. You have to wake up everyday and decide what you are going to complete, and then actually complete the task. It doesn’t have to be earth shattering or record breaking – it just has to be a step towards your ultimate goal. I know, it just sounds too simple to work. But it does. It has. And it will continue to be the #1 best course of action, strategy, or marketing campaign ever created.

If you follow the blog or read my articles over at www.IamMusicNetwork.com you know that I lay out a ton of strategies and try to tie them all together into a campaign plan to move your music from your hands and into your potential fans hands. But if you look at each and every article or word I have written over the years you will see one thing over and over…. you have to take action to make it work.

I think we all make the same mistake. We are always looking for the magic bullet or secret weapon that will get us ahead of the pack. The one thing that will finally get us to the top of the charts, booked in the exclusive venues, or get our name on the lips of waiting fans. But as we search and search for that solution – that magic trick – we need to stop and actually look within our own mind. Is the problem really that you don’t know what to do next, or is the problem that you are not actually taking steps, consistently, that will lead to your success?

What have you done today to get your music in front of fans? Did you call someone to see if they gave you the “hook up” or did you actually take the time to reach out to potential fans in your social networks to build relationships? Did you send out your EPK to blogs and online radio stations hoping someone would email you back or did you actively seek out the owners of those blogs and radio stations and start relationships? How about this…. did you simply ask people to join your email/newsletter opt in list or did you send out an email today?

Setting up a great website, having a ton of videos on youtube, creating a dozen or so profiles across social networking sites, and signing up for a newsletter/email subscription service is only the first step towards getting your music in the hands of fans. We have all heard the sad story of “Build it and they will come.” or “Play it and they will hear it.” Meaning, if you simply build a website or create great music then surely fans will find you and buy your music. But this simply is not true. Just because you have a killer website, social networking profile circle, or a ton of videos does not mean anyone knows about you or your music. You can not “build (or play) it” and expect fans to come to you.

You have to get up every day and ask yourself – “where are my fans today and how am I going to reach them?”

But here is the secret – when you don’t find them today, you still have to wake up tomorrow and ask the same question! Then, you have to work again tomorrow at actually finding and reaching those fans. It’s not easy, I didn’t say the #1 easiest method of winning in the music industry – But this is the #1 secret to the music industry. You can not get discouraged and stop looking for fans. You can not expect your manager to find you fans. You can expect your record label is getting you fans. And by all means, you can not count on anyone but yourself to wake up every day and search for fans but yourself.

Are you going to hit road blocks….. everyday! Is it going to be tough to stay motivated…. everyday! Will you want to give up because you have been trying for six months or a year and are not much further along…. everyday! But you know what…. everyday, if you keep on the grind, you will get more fans, sell more music, and create your space within the music industry. It does work, it does pay off, and you can make your living. Don’t get me wrong, you still need luck, information, and acquired skills to hit “the big” time. But in order to acquire the skills you have to be honing your game, and luck – luck is being in the right place at the right time and having the skills in place to take advantage of the situation – how are you going to have any luck if you are not on your grind daily? How are you going to develop skills if you don’t work at them everyday – and sometimes fall flat on your face?  Information comes from doing it over and over to see what works and what doesn’t and by actually being in the game to network and meet more people that have the information.

There is only one fundamental truth to the music industry: You have to be in it to win it!

Counting on others to do for you is not being in the industry. Waiting on something to happen is not being in the industry. Watching fro the sidelines is not being in the industry. And most important – you don’t have to have money to make it in the industry if you are willing to work harder than anyone around you. We are in the internet age now, you can make a living right from your house, with your music and merchandise, if you actually work the industry – and that will fund the rest of what you need to do.

You know, really, there is no excuse to not making it in the industry except you didn’t try.

This has been a motivational minute by Jai. LOL!!

Peace,
Jai
“Love the MUSIC in Yourself, Not Yourself in the MUSIC!”
Buy my new book – The Music Business Bible – and learn EVERYTHING you need to know about the music industry to succeed!

Ok, keeping with the building of your music marketing campaign I have posted the second article int he series “Creating Your Music Marketing Campaign” over at I am Music Network. This article dives deep into selecting a base region and how to keep track of all the research you will need to do to conquer any region you want.

Building A Music Marketing Campaign – Part 1

Building A Music Marketing Campaign – Part 2

Peace,
Jai
“Love the MUSIC in Yourself, Not Yourself in the MUSIC!”

Wow, It has been a whirl wind since my last post. We are through the slow times of December and early January and fully getting into quarter one of the new year. It always amazes me how the industry pretty much shuts down for a six week period right before Christmas and then like Spring time starts to rapidly grow again around the end of January!

Every year about this time my phone starts to blow up with eager artists wanting to join the ranks with their favorite artists and dip their foot into the music industry waters – in the deep end – instead of the shallows near the baby pool of their home town. This is exciting for me every year. Why? Because this is when I get to hear all the new ideas, concepts, strategies, plans, or as i like to call it…. the “crazies!” of this big ol’ music marketing misconception machine. Oh – don’t get me wrong – I hear some really good stuff too. The craziest ideas are what has sparked some greatest creative music marketing efforts in the music industry… once they have been ripped apart, molded to real world information, and turned into a well thought out plan of course.

That brings me to today’s post topic…. Single -vs- CD. It’s like the soda wars of the 90′s – Coke -vs- pepsi. On one side of the “taste bud” you had the young, hip, in the moment types – following the super stars like Beyonce’ to the Pepsi machine – and then you had the older, more sophisticated taste snobs going after the smooth talking Surgeons, Teachers, and Fuzzy Polar Bears promoting sophistication in drink…. but really, which was better? Neither! They both have their places in the market. They both continuously grow their brands beyond the original developers wildest dreams…. they both co-exist and what’s more important, they both need each other in order to continue to grow and reach further.

Yes, we are in the new world of music marketing, super fast internet downloads, fans that want instant access to music, and the ability for artists, musicians, producers, and record labels to save a ton of money by utilizing the internet to deliver their music to the masses….. but it is not an end-all-be-all tool. The internet does not mean the CD is dead. It just means we have another marketing tool to get the music in to the hands of waiting fans!

Radio stations still like to give the “10th caller” a free CD during contests. Press reporters still like to get an entire CD to add to their massive “free” collection. And fans still like to buy the actual CD at shows. There is no “single -vs- CD” war being waged in the trenches of the music industry. It is made up.

I am working with one artist right now that has gained a massive amount of fans. He has something like a million views on youtube, has fan submitted videos being uploaded to youtube, and is actually selling about $1000 worth of singles a month to all these fans…. but he has reached out to me because he is stalled right there. This artist is hungry. He studies online every day trying to reach further, he has taken all the steps he knows how, and he still seems to be stalled. After talking to him for about a half hour it hit me….

He believes that an artist today does not need to get CDs pressed up. While talking to him I found out he has about three CDs worth of songs but no CD of any of them. For the record, he is great, very very great in fact. His music hits the commercial main stream of his genre, he looks the part, has a great video, knows how to use social networking to the extreme, and seems to have the complete package…. but he really only has half of the package to take it to the next level…

THE POINT….

Budget, plan, and get ready for the need to press up actual physical product for the music industry and your music marketing efforts… i.e. CDs. It is the next step in marketing your music to the masses once you dominate the online world. It is almost impossible to do a Radio Promotional Tour without having physical CDs, Selling singles at a live show pretty much does not work and you are missing sooooo much money by not having CDs at your live shows, and realize… real fans, the one’s that follow and support you for your entire career really do want physical CDs of your music… not just singles.

Singles are great to get you started, to create buzz, gain attention, and get the industry to take notice….. but don’t get left behind thinking that just because you gained all these things with your first few singles it’s all you need. It’s not, it does not get you to your ultimate goals, and you will be stuck at a million views on youtube without really making the money those million views could have if you only had a CD!

THE MORAL….

As you are making your money on single sales from iTunes make sure you are putting at least a portion of that money aside to get CDs pressed up. The cool thing…. you can CDs for as low as $650 per 1000 now. This is full retail ready CDs, shrink wrapped, full graphics packs and all. Here is my favorite spot for CD replication, check em out!

Learn how to take your music marketing efforts further!

Peace,
Jai
“Love the MUSIC in Yourself, Not Yourself in the MUSIC!”

I am always harping on the importance of making a personal connection while trying to market your music. It’s true – it really works. I wanted to share an email I received from Beth Schafer – if you remember, or have not read yet, Beth contacted me about some music marketing consultations about a week and a half ago and we had a good hour long chat on the phone about how she could really make the difference and get her fan base activated. If you have not read the original blog post go here and check it out – you will see what was discussed and what was suggested…..

Beth’s email from last night:

Hey Jai,

Thanks and be well,
Beth

Folks, this is the real deal. This is what injecting your personality into your fans does for your music marketing efforts. In just a week Beth was able to increase her email list, sell some CDs, and most importantly – get her fans to take the requested action. You have heard me say it before but it is worth repeating: action breeds action! If you can get your fans to take a small step of action -  you can get them to take a large step of action. Meaning; once you get them to take the action of signing up for your newsletter or downloading your free music single – you can get them to take the larger action of buying your music and your merchandise.

There is no real secret to making a connection with your fans. It is about reaching out and interacting with them, talking to them, and taking an interest in their lives. You want them to do it for you…. but why should they take the time if you don’t? They won’t. You have to participate in your fans daily lives to become friends with them and get them to take action when you want or need it.

Think about this: when is the last time you moved? Last month? Last year? Last week? How did you move? I would be willing to be that you are like most artists, producers, and musicians and really don’t have the cash to hire a moving company… right? I am further willing to bet that you grabbed a couple of your favorite pizzas, some beer, and called up your friends to give you a hand lifting that dresser into the uhaul. Right? Ok, now ask yourself this: why did those friends come to help you? It’s because you take an active part in their daily lives. I bet you didn’t call up friends that you have not talked to in the last three years to help… did you? It is the same thing with music marketing! You don’t ask supposed “fans” that you do not communicate with to help you with your career!

Take action -  a lot of action towards getting to know your fans. When you do, you will see the exact same results as Beth!

Learn how to connect with your fans and create massive music marketing buzz!

Peace,
Jai
“Love the MUSIC in Yourself, Not Yourself in the MUSIC!”