An awareness campaign is the backbone of all successful music marketing campaigns. It is what drives potential fans, music industry professionals, and the press to learn more about you and your music. It is your formal introduction to the world and the time you say.. “Listen to my music – I have something to say and I feel you will like my music and what it offers your soul!”

Successful awareness campaigns allow fans to “stumble” upon your music in a way that makes them want to take action – action that leads to them to learn more, attend shows, participate in user forums, and ultimately buy your CDs and merchandise. Awareness campaigns are not advertising or saying… “I am the next BIG thing – you will want to click here to buy my music!” They are not about getting 40,000 so called friends on myspace.com that in reality only accepted your friend request but never went to your profile to listen to your music. Awareness campaigns are about building a fan base of real friends that support their new friend by taking action when needed!

The internet has opened the entire world to independent artists, musicians, producers, and record labels. It has made it possible for independents to reach further, deeper, and cheaper in such a way that the playing field of the music industry machine has been leveled and now money is not the determining factor in who gets the “limelight.” The internet means good music matters again! However, like anything good…. every independent in the world has taken to the internet to “shine.” It is getting over saturated, over run with “smoke and mirror” techniques, and fans are starting to get tired of the “same ol’ same ol’” smoke and mirror tricks.

I have written “The Ultimate Online Awareness Campaign” book to help artists, musicians, record labels, and producers get past the tired tips, tricks, and techniques that no longer work. This book details, day by day, what you need to do to get attention, create buzz, and get your music into more hands of potential fans fast. This is the exact formula I use with my clients to get music charted, get the press to call them, and to get event promoters, radio, and video broadcasters to call us – instead of us trying to call them for attention! “The Ultimate Online Awareness Campaign” is a proven formula that works no matter the genre of music, location in the world, or money in your pocket.

This book teaches you how to set up a social network that gets instant attention, how to maintain your network to make fans want to stay, when, where, and how to contact radio program directors to make sure they add your music to regular rotation, how to get the press to contact you for interviews and reviews, how to get bloggers and video podcasters to keep you and your music a permanent part of their broadcasts, and a whole lot more.

Click here to learn more about how to kick start your music marketing campaign with an awareness campaign that creates buzz, grabs instant attention, and drives fans to buy your music!

Peace,
Jai
“Love the MUSIC in Yourself, Not Yourself in the MUSIC!”