I know I have talked about it a lot, but it is worth mentioning again for any new comers out there. Jango radio is by far the best music marketing tool available online today. I know it works because I use it with all my consulting clients as well as the clients I personally manage. I just released a single on a new Christian artist I am managing and the results were outstanding. After releasing his new single on Jango we got more traffic on his  website and music social networking sites in less than a two days then we had been getting with all other marketing strategies combined. We got a ton of new sign-ups to his email list and we sold some CDs and Merchandise as well.

If you have been reading this blog or following my music marketing articles over at the full site; www.IamMusicNetwork.com then you know I am totally about DIY (Do It Yourself) music marketing so you do not have to pay someone else and you are in full control knowing what is what, what is working, and learning what marketing is about along the way. I feel that Jango does just that. You see instant results from the songs you release, you see where fans are coming from, and you directly communicate with your fans.

Don’t get me wrong. Jango is not a pay for it, release it, and “BAM” it works. You have to work it like any other music marketing strategy. You have to seek out possible fans, make friends, talk to them, and invite them to your profile. Like I have said about every other music social networking site, you have to interact and treat the fans you meet as real friends and take an active part in their interests as you would an offline friend. But man, with the release of Jeremy’s new single; “The Narrow,” I can really see a difference in Jango and that there are a ton of new users creating their own stations that open up your possibilities of reaching more fans.

For those that do not know, Jango is a website that as a listener allows you create your own radio station that will play artists you like. The station throws in songs from time to time that fit within your stations format and then you hit “add” if you like the artist/song and want played on a regular basis on your station. As an independent artist or group, you place your music on Jango and then pick 5 or so artists you feel your music is closest to or that the fans of “big name” artists may like your music as well. Then, your song is played right after the “big name” song on a listener’s station. The really cool thing, unlike regular internet radio stations that only stream one playlist to anyone who is listening, Jango streams individual stations to each listener. This means your song can be played, and heard, a massive amount of times in a single day.

The cost:

250 Plays = $10
1000 Plays = $30
4000 Plays = $100

Folks, this is nothing compared to other music marketing costs. Jango claims that you will get about 40 – 80 new fans for every 1000 plays. I can tell you from real experience, if you really work it like you are supposed to, you can get about 30 – 50 new fans per day of play. I have not found anything else in online marketing that get 30 -50 fans a day period. The cool thing is that once your music is added to 50 stations you start to get free plays as well as the paid plays. Basically, you get put into regular rotation. But don’t get lazy or cheap. The pay to play option still gets your music in front of more fans faster!

I can tell you to do it, you can think it doesn’t work or this is just hype, but try it for yourself, $10 freakin’ dollars is nothing to see the results for yourself! Once you try it, it’s like crack, you will be hooked and you will see that it works better than anything you have tried. TRACK your results. Watch your website statistics, watch your friend count on myspace, watch your plays on reverbnation, and watch the ilike counter go up…. that will be your proof that it works!

Click Here to Check it Out for Yourself!

Next post I will discuss how to effectively “work” Jango to get the most out of your plays!

Peace,
Jai
“Love the MUSIC in Yourself, NOT Yourself in the MUSIC!”